There are lots of problems with WWE right now. The stakes are low because of major booking problems. The stars they do have are stale within the context they are being used. The brand split leaves things inconclusive and diluted, but the problems were there way before that. The WWE is eroding all its hangover "good will" (if you can call it that) from the Attitude era. People still watching are older fans who are beginning, finally, to tire. You could probably do a case study on the half-life of nostalgic fandom with the WWE product as a barometer.
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