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I get the issues with the CW division; the tournament was brilliant as these guys went out and wailed on each other in a much more hard-hitting style than the main roster, however, at that point these guys aren't WWE contracted talent, there's no storylines built around them, and do you know what? If they get injured we bring a sub in.
Now they're regularly paid members of the roster filling spots on Raw and now their own show in 205Live. If they get injured now they're getting their downside from the company and not adding to the product. Furthermore, if Kendrick and Alexander go out there and kick the shit out of each other using stiff shots and high risk moves in the 3rd match of the night they're going to "out perform" the top of the card. Casuals will question that the cruisers look like they really hit each other, while Rollins/Reigns/Jericho/Owens in the main event look phoney. That's not a good look.
That's the business sense. From a fan's enjoyment POV I'd like to see them do something with the CW to differentiate them from the rest of the card (not just different ropes).
Perhaps you mould the division into a "league" where matches are worth points leading to a play-off for #1 Contendership, meanwhile the champ can have the odd exhibition match where he looks strong. This makes every match worth something as there's always something on the line. PPV wins could be worth more than Raw wins, a 205Live main event win could come with a bonus. You could even have whoever is bottom of the league "relegated" for a "season", where they go to NXT or, if you've soured on them, back to the indies.
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