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Old 11-14-2014, 04:58 AM   #11280
XL
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Quote:
Originally Posted by Noid View Post
Random idea for the WWE Network. Keep in mind I'm not too up-to-date on how this sort of technology works.

The WWE apparently hasn't reached its target subscribers, and have actually lost only a few less than they gained. Since the start of the Network launching, I've seen pundits saying that they expect that PPVs will begin costing things even on the Network at some point.

But instead of that, I was thinking that the WWE could make payment for live specials "optional." You can choose to pay what you want for an event ordered through the Network, and some of the profits could go to a chosen charity working with the WWE. For example, the WWE could donate a percentage of what they make extra on Hell in a Cell to the Susan G. Komen Foundation.

They can still give away ones that are entirely free, like Survivor Series, which can be called the WWE's "Thanksgiving" to its millions of fans. But even shows like NXT's live specials can have the option of fans paying money to support that product, and the funding can go towards the Performance Centre, NXT rookies, the production crew, Full Sail University, etc. I can just imagine Triple H smiling as he hands over a new expensive piece of lab equipment to Full Sail, donated by the fans of NXT. People could opt to pay for a potential free NXT live special because they want to send the message that this is their chosen style of wrestling show. Imagine if NXT Takeover made more money than Night of Champions?

Would that be enough to make up for the WWE falling short of their desired number of subscribers? Or is that an entirely insane idea from a guy who doesn't know what he is talking about?
It's not really a question of the technology, more understanding what the customer will go for.

If they can't get people to pay $9.99 for everything (including PPV events, NXT specials, and so on) they sure as hell won't get people to sign up if they then have to pay more on top.

You're basically trying to raise more money (regardless that it's for charity) from the subscribers you do have, whilst making the whole thing less appealing for the customers you haven't converted.

I'd bet you'd lose more in revenue from the subscribers that say "FUCK THAT!" and cancel (especially now they're not tied in for 6 months) than you would make from those willing to pay for specific events.
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