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They need to push a guy consistently to build him up as someone who doesn't bring the title down by winning it. Not throw the title on a guy who isn't ready and use it to try to build him up. We've seen that before over and over. It doesn't do anybody any good.
As it stands, they've done nothing but start and stop pushes on guys for years and it's left Cena as the only face who can hold the title without bringing down its prestige and making it look more useless.
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