I suppose there's also the bait and switch they can pull on the average movie goer, where they make Captain America the leader in the film, but cut the trailers and tailor the marketing campaign to make it seem like Iron Man is.
This way they can "have their cake and eat it too", so to speak.
I just fully expect the new popularity of Iron Man and Downey Jr. to be the primary attraction of the movie. Especially if Iron Man 2 is as successful and well-recieved as everyone expects.
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